Could Steven Spielberg Movie Kick-Start VR Market? – Variety

Steven Spielberg’s virtual-reality fantasy “Ready Player One” may help drive sales of VR headsets — which have dramatically fallen short of previous bullish forecasts — but not everyone thinks the movie will really be a tipping point.

“Ready Player One,” set to hit theaters March 29, takes place in a dystopian future where VR gamers are battling for control of the virtual world. It’s on pace to rake in between $45 million and $55 million over the four-day opening weekend, according to industry tracking services.

Given how “Ready Player One” extensively showcases VR gameplay, it could serve as a catalyst for the virtual-reality market, according to Jefferies equity analyst Mark Lipacis. In other words, the movie has the potential to be a mainstream cultural moment that fuels interest in VR the way the overnight hit of augmented-reality game “Pokémon Go” vaulted AR forward.

 

“We believe that the movie will drive sales of VR headsets that require…


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