How Healthcare Groups Are Prescribing VR And Video Games

Technology-enabled experiences are being used as treatment options to help patients improve health, manage chronic conditions or forgo medications

Smashing mushrooms as a virtual plumber or pounding the control buttons in a boxing game might at first seem a world away from the realm of health and wellness, but the value of video games and other technologies, such as virtual reality, are steadily increasing beyond the realm of entertainment and into other sectors. This includes the military, where video games have long been used in training practice, and perhaps more surprisingly in healthcare, where technology-enabled experiences are changing the ways patients receive treatment, ultimately improving outcomes in lieu of traditional medications.

Examining the ways in which brands and startups are optimizing consumers’ pharmacy experience, PSFK researchers looked into ‘Technology Rx,’ the growing…


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